Health education on social media about home care with newborns In the COVID-19 pandemic

Abstract

Objective: to describe the experience of health education in social media about home care for newborns in COVID-19 pandemic. Method: experience report systematized in five stages according to Holliday (starting point, initial questions, recovery of the process experienced, background reflection, arrival points) on the performance of a university extension project in social media, facing the social distancing in the pandemic, referring to June/2020 to August/2021. The project is based on problem-solving education from Freire, having as its target audience pregnant women, postpartum women and family members. Results: a page was created on the social network Instagram and a channel on Youtube, culminating in the adaptation of the project to the virtual environment, better academic training for extension workers and idealization of scientific research. Conclusion: health education through social media was an efficient and low-cost strategy, whose implications can have significant impacts on newborn care during the maternity discharge process.